RA East was founded in 1995 just at the beginning of the new media craze. Seeing that there was a possibility of more design freedom than my traditional print design background, I tried to teach myself animation and web design programs. At the time, there was Macromedia Director for multi-media and BB Edit for web development. One day at the Advertising Agency I was working at as an Art Director, my Creative Director passed by my desk during lunch and saw me working on a mock web design. Within one week I was on a plane to Chicago to sell a web design to a client.

My job paid for my new media training from industry recognized programs offered from New York University and Motion Over Time. Within three months of my Creative Director seeing my potential, I had become their new media department. The field took off so quickly and there was so much work that I was offered the opportunity to work off site. I had taken that offer and incorporated a business- RA East, Inc.- it became a fully operational business with legitimate clients.

Realizing that there were not many programmers with design backgrounds in my field at that time, I decided to try and expand my business and it surely paid off.  Besides working on a wide variety of projects, I met a lot of great people along the way and I believe my work gets stronger with each completed task.

By keeping up with the latest technological and design trends I earned praise in many development circles throughout the new media industry. From small folio sites to mammoth fortune 500 web designs I have managed to stay ahead of the curve by developing customized looks for each client in a timely fashion and always within our quoted budget.

I do not believe in recycling designs for numerous clients or under bidding a project just to get the work. I stand by my designs and am proud of the results and reputation I have strived for.